You don’t need permission to be heard. Just a great story.
Sports Publicity
Teams don’t start their seasons without a plan and neither should you. Athletes, organizations and broadcasters benefit from my decades of work with sports media to build lasting connections with fans and business partners.
Authors, Books, Publicity
Tell the story behind your story with strategic thinking, writing and publicity tools. From earned to social to owned media, get your title to the top of readers’ lists.
Crisis Communications
Conquer a crisis before it happens. But if 💩 hits, I’ll guide you to recovery with a plan and effective messaging.
Win the sports spotlight
It takes more than stats to tell your sports story. I help NIL athletes, sports organizations and broadcasters earn publicity that fans follow and sponsors want in on.
Author, book publicity
Fiction or non-fiction, memoir or mystery, kids or collaborators, authors are storytellers. Releasing your work into the universe involves a different kind of communication, though. It’s my privilege to help authors of all genres expand readership, fans and brands.
Crisis Communications
It’s not a matter of if, but when crisis hits. Be prepared and ACT on crisis communications before it happens.
A: Anticipate what could happen, on and offline.
C: Communicate with your communities.
T: Truth –> Tell it.
Public Relations • Publicity
What’s the difference?
Public Relations or PR provides ongoing strategies to consistently and credibly build relationships with the public, stakeholders, media and fans. Successful PR programs manage information, reputation and purposefully communicate core messages.
Publicity is when your story gets people talking. It’s when you use the perfect platform to share a message that fits the moment. It’s motivating, provocative or stirs emotion. Publicity draws attention to what you do, not just what you say.
Let’s work together on your
next publicity or PR project.
Every project is a journey, and we are here to guide you every step of the way.
Publicity is a team game.
Are you ready to build a collaborative, consistent and credible brand?
Build it boldly. Own your story.
Who I work with:
- 🏈 Athletes, NIL brand builders.🥎
- 🧠 Coaches, teams, organizations — manage your message and stand OUT.
- 📚 Authors who need attention and credibility.
- 🎙️ Media who want to be more than a voice.
Testimonials
“Not only is this pro sharp and fast on the draw, she’s kind, genuinely interested in your projects, and uncommonly generous.”
Mary Shafer
Publisher, Word Forge Books
“Your client was just the perfect source – he was intelligent, knowledgeable, his comments were balanced and appropriately cautious, and still informative about the pluses of this technology. I just adored him – and hope to use him again in future stories.”
Colette Bouchez
Content Producer, WebMD.com, about a gpublicity client
“Gail is absolutely on target as she encourages repetition and consistency of message. That is what helped ‘My Two Elaines’ make a difference in helping caregivers learn, cope and survive.”
Martin “Marty” Schreiber
My Two Elaines: Learning, Coping, and Surviving as an Alzheimer’s Caregiver
“I’ve been fortunate to work with Gail Sideman on a number of projects over the years, and she always delivers. Her ideas and creativity are exemplary, but most of all, she’s respectful of her client’s ideas and incorporating the good ones into the overall plan and presentation. The big picture is always in Gail’s sights and her attention to detail is what makes her second to none. Work with gpublicity and get on the right SIDE of your PR needs!”
Charles Davis
Analyst, NFL/CFB