Build it boldly.
Own your story.
Publicity is a team game. The best work is candid, consistent, colorful and collaborative.
A news cycle that is always on means your reputation is always in motion. Tone, timing and target shape how people know you and perception has consequences.
Gail brings decades of sports-media experience, strategic storytelling and straight-forward counsel to every project. The work is never publicity for publicity’s sake. It is about finding the right angle, the right audience and the right moment to be heard.
From earned media and owned channels to crisis preparation and brand-building, every pitch and message starts with purpose.
Gail Sideman, publicist + communicator
It takes more than stats to tell your sports story. I help NIL athletes, sports organizations and broadcasters earn publicity that fans follow and sponsors want in on.
It’s not a matter of if, but when crisis hits. Be prepared and ACT on crisis communications before it happens.
Anticipate what could happen, on and offline.
Communicate with your communities.
Truth –> Tell it.
Public Relations or PR provides ongoing strategies to consistently and credibly build relationships with the public, stakeholders, media and fans. Successful PR programs manage information, reputation and purposefully communicate core messages.
Publicity is when your story gets people talking. It’s when you use the perfect platform to share a message that fits the moment. It’s motivating, provocative or stirs emotion. Publicity draws attention to what you do, not just what you say.
Every project is a journey, and we are here to guide you every step of the way.
Are you ready to build a collaborative, consistent and credible brand?
“Not only is this pro sharp and fast on the draw, she’s kind, “I’ve been fortunate to work with Gail Sideman on a number of projects over the years, and she always delivers. Her ideas and creativity are exemplary, but most of all, she’s respectful of her client’s ideas and incorporating the good ones into the overall plan and presentation. The big picture is always in Gail’s sights and her attention to detail is what makes her second to none. Work with gpublicity and get on the right SIDE of your PR needs!”
Charles Davis
Analyst, NFL/CFB
“Gail’s a great egg! Very talented at her job. She uses social media perfectly. She engages writers, gets to know them, then when she approaches with an idea, she already has a relationship.”
Mike Freeman
USA Today Reporter and Author
“Gail knows media. She is straight-forward and honest which serves clients and media well because they know she won’t mislead when identifying quality story content.”
Michael Burks
Emmy Award Winning TV Producer
“Gail is absolutely on target as she encourages repetition and consistency of message. That is what helped ‘My Two Elaines’ make a difference in helping caregivers learn, cope and survive.”
Martin “Marty” Schreiber
Author, My Two Elaines: Learning, Coping, and Surviving as an Alzheimer’s Caregiver
“Your client was just the perfect source – he was intelligent, knowledgeable, his comments were balanced and appropriately cautious, and still informative about the pluses of this technology. I just adored him – and hope to use him again in future stories.”
Colette Bouchez
Content Producer, WebMD.com, about a gpublicity client