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PR is the scientist in the room … your reaction when you’re caught off guard might make or break a story

Quick recap: Data firm Astronomer’s CEO, Andy Byron and Chief People Officer (HR director), Kristin Cabot, were caught during a kiss-cam sweep at a concert. Their duck-and-run response sparked uh-ohs and lots of speculation.

Their reaction sparked the hot takes that led to a PR issue. Had they stayed chill and not reacted to their images on the screen, the public might not know the name Astronomer-the-company any better than it did last week. Photo credit: Coldplay

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Earn fans with a newsletter

Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who… Read More »Earn fans with a newsletter

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Charles Barkley provides solid PR advice

NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no apology. But the ADL got some coin. Carry on … ——————————————————————————————————————————————————————————————————- Charles Barkley apparently has better PR sense… Read More »Charles Barkley provides solid PR advice

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