Madden NFL fans and new announcers find mutual brand respect
I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, with whom I’ve worked several years. It was the culmination of a year during which […]
Jordan Spieth rewrote the book on sportsmanship, sports PR
PGA Tour member, Jordan Spieth is a professional golfer, not a sports publicist, he could have a second career as the latter. Roll out the cliches when you consider Spieth after a devastating Masters Tournament finish. Grace under pressure. Sportswriter’s dream. It could have gone badly, but Spieth didn’t let it. Consider the circumstances. In […]
Auburn football coach’s new car is a cool recruiting tool
We are our brands. Each time we step foot out the door each day, we subliminally share our brands in how we dress, act, what car we drive and its color. That’s why when I read the headline “Recruiting tool? Gus Malzahn’s flashy new sports car” on USA TODAY’s website, I said to myself, “absolutely.” […]