Clarity and consistency could have prevented college football conundrum
In public relations, consistent communications help audiences remember you. Create a message that’s easy to recall; repeat the message, emphasize the message and weave that same message into the end of conversations so it’s the last thing people hear. It’s the same theory as marketing’s Rule of 7. The problem with college, which is at the […]
After further review … Serena, tennis fans slam umpire, and football is back
By now you’ve likely heard about the chaos during the women’s final at the U.S. Open. It certainly led to more conversation about tennis, but likely not in a way the USTA planned for its biggest event and PR blitz of the year. And football, from college to the NFL, is back in a big […]
After further review … coach goes on a power trip
Alabama football coach Nick Saban helped us forget about Urban Meyer for a day. No, Saban didn’t lie, he was, in layman’s terms, a jerk. The reason I put the two in the same camp is because they violated the simplest of public-relations practices that all coaches, let alone two of the winningest in college […]
10 ways Twitter wins the sports business game
This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]
Auburn football coach’s new car is a cool recruiting tool
We are our brands. Each time we step foot out the door each day, we subliminally share our brands in how we dress, act, what car we drive and its color. That’s why when I read the headline “Recruiting tool? Gus Malzahn’s flashy new sports car” on USA TODAY’s website, I said to myself, “absolutely.” […]
Football players: it’s time to step up your social media game
A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time to address some things that coaches, administrators (including public relations specialists and sports information directors) […]