Gail Sideman Publicity

Sports PR was front-and-center in this week’s news

It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge from a regular season slumber at this time each year. [Note to those people: the […]

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Newton was wrong for his Super Bowl pressroom conduct, but shouldn’t be crucified

Super Bowl 50 armchair quarterbacks are running at full force today, and comments are not so much about the game as they are about one player. And that player isn’t Peyton Manning or Von Miller. Cam Newton critics are loud today. Newton’s Law ruled throughout the 2015 football season. With every dab and loud celebration, […]

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