Gail Sideman Publicity

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Mamba Mentality takes on added meaning

I was saving my first post of 2020 for something updated. Something more contemporary, along with a fresh look to the website. I wanted the new(ish) page to do more than call out bad PR. I would provide more examples of how positive, proactive public relations helps businesses and individuals move forward. How it can […]

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PR scraps left from the NFL-Kaepernick workout

Pretend you own a multi-million-dollar business that’s internationally known, and your affiliates have only increased in value each year they’ve existed. During those flush years, which span more than half a century, your business has staged events for all the world to see. Each of them takes months, even years of planning and a steady, […]

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As football’s PR efforts work to focus message on safety, violence rears its ugly head

When you’ve set a goal and created a PR plan to essentially rebrand football, the last thing you want are conspiracy theories and brawls in which one player could have killed another on national television. The public relations state of football is mostly good, despite complaints about officiating, reports about long-term head injuries and puzzling […]

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“We were wrong” only begins to address Houston Astros’ PR problems

It’s been a bad week of publicity for the Houston Astros, the least of which involves two home losses in their opening World Series games against the Washington Nationals. The Astros ills have all been public relations related. They began with a front office official behaving badly in the clubhouse after his now former team […]

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Antonio Brown interrupts NFL’s 100th anniversary PR plan

NFL commissioner Roger Goodell recently told a reporter from Sports Business Journal that he wants the league’s 100thanniversary to be a celebration. Great public relations plan. I’d loved to have helped outline and showcase the league’s rich history. Those 100 years have come with missteps, however. It’s understandable.  It’s hard to keep your nose clean for 36,500 […]

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Sports replay has a PR problem (really?)

It wasn’t long ago when fans screamed for more video replay to help officials get calls right. I think it was last week. After a Kentucky Derby complaint made moments after Maximum Security was tabbed the unofficial winner and happy interviews aired on NBC Sports, a commission review overturned the result and made Country House […]

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Nike on a tear with mixed PR results

When Duke freshman Zion Williamson returns to the court, the rip seen ‘round the world will make its second lap. In case you forgot (right), the presumptive No. 1 pick in the 2019 NBA Draft went down less than a minute into the top-ranked Blue Demons’ game against North Carolina last week. The most highly anticipated […]

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Goodell posted a PR win — and loss — in State of NFL presser

About 24 hours ago, NFL commissioner Roger Goodell took to a podium in Atlanta, host city of Super Bowl LIII, and scored a win. He scored a bigger loss. There are several reasons why the annual State of the League press conference was a toss-up, and each are posts unto their own. My focus here […]

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Twitter is like traditional news when it comes to stories that stick

I learned something valuable about Twitter this week and I shouldn’t be surprised. I typically post about sports, public relations, the publishing industry (authors and books), world events when I think my two cents adds something or I feel strongly, and sometimes just fun things I see fly across my screen. Like most of you […]

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PR and more — a look ahead

This isn’t a textbook post that if you work in the industry, have read in newsletters this month about how PR will change in 2019. I don’t know how it will change. I know what will remain though. The public and media want to know one thing from you: the truth. A most tired cliche […]

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