UFC tossed years of good publicity in media power play
It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its positive publicity for granted. During the past weekend, well-known MMA reporter Ariel Helwani was reportedly […]
Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in Buffalo today where media received a laundry list of “do nots” that essentially gave “get […]
Lessons to learn from Tunsil’s NFL Draft PR inferno
Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil didn’t have a rough enough introduction to the league, he eventually met the media in […]
Sports media – you need a website
{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you need your own websites Sportscasters and sportswriters that have taken buyouts or were released in media organization downsizings ask, often in a panic, “how do I stay relevant in sports media circles when I […]
10 ways Twitter wins the sports business game
This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]
Coaches, administrators and front office staffs are athletes’ key to sports social media education
New sports seasons are almost upon us and with that, it’s time to start training. Not on the field or court this time, but on smartphones. We live in an era in which 64% all American adults own handsets that people use for most everything except talk, so it seems. Many of them will leave […]
You don’t need to be a household name to be a great sports broadcaster
A former award-winning radio news reporter, Ken Fang is a respected sports media blogger for his own FangsBites.com as well as Awful Announcing. What I enjoy most about him as well as many others that report about media, he has never shied away from sharing what might be considered controversial when it comes to his […]
Tampa Bay Times’ Jones wants to learn something he didn’t already know from sports broadcasts
The best sports announcers enrich, but don’t dominate a telecast, says Tampa Bay Times’ sports broadcast critic, Tom Jones. Sportscasters also teach him something he didn’t know before he tuned into the game. Jones is one of the sports media reporters we contacted regarding their thoughts about what makes good play-by-play and color talent. Good play-by-play […]
Ed Sherman shares what he thinks makes good sports broadcasters
We’ve been watching A LOT of sports lately. College football bowl games started the year, and a SUPER Bowl followed. NBA action highlighted a few screens but during the past three weeks, our nation’s eyes have turned to the NCAA Basketball Tournament. That means there have been a lot of voices in your head. You […]
Athletes and media: when your task is to pitch a product, engage instead
During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for fees during one of the most media-hyped periods of the sports year. In most cases, […]