A little PR may go a long way for NFL officiating
Officiating takes center stage as preparation begins for Super Bowl LIII.
After further review … coach goes on a power trip
Alabama football coach Nick Saban helped us forget about Urban Meyer for a day. No, Saban didn’t lie, he was, in layman’s terms, a jerk. The reason I put the two in the same camp is because they violated the simplest of public-relations practices that all coaches, let alone two of the winningest in college […]
Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in Buffalo today where media received a laundry list of “do nots” that essentially gave “get […]
Sports PR was front-and-center in this week’s news
It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge from a regular season slumber at this time each year. [Note to those people: the […]
The NFL could generate great PR beyond the Super Bowl
I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been any glaring examples as of late. Well … The host responded with, “you’ve been critical […]
Attract women to the NFL with respect, not recipes
Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news release and video promo, “highlights” of the program included introducing women to NFL gameday fashion, […]
Tampa Bay Bucs have women seeing RED but not in the way it intended
To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE YOU *&@$% ME?? Yes, it had me seeing, well, red. Mind you, I’m from National […]