Gail Sideman Publicity

Do ideologies belong in business publicity?

Is Sticker Mule a donkey's tush for pushing political ideology?

The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write or do. When you’re forward-facing, the company you keep becomes part of your publicity. So […]

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