The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is… Read More »NFL Combine Q & A with Amy Trask
Marketing and public relations have played big roles in the rise of women’s sports, but it’s been athletes on their own who have cemented their value. The 50th anniversary of Title IX has brought about stories of old that many today… Read More »Marketing and PR have helped Title IX, but how much?
Protests against racism came to a ferocious boil this year after the murders of George Floyd, Breonna Taylor and Ahmaud Arbery at the hands of law enforcement or others who had no right to put their hands on anyone let… Read More »Four years after his last NFL game, Colin Kaepernick’s protests appear in the “win” column
LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all… Read More »After Further Review … LeBron James is king after all