Gail Sideman Publicity

Aaron Rodgers goes for two; doubles down on I’s, me’s and COVID claims

This post was initially published in gpublicity’s newsletter, SIDEbar, November 11, 2021. I, I, I, me, me, me … If Green Bay Packers quarterback Aaron Rodgers approached his regularly scheduled hit with the Pat McAfee Show this week to tame widespread criticism that followed his Friday appearance, I don’t think it worked. If Rodgers’ feelings were hurt, […]

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Aaron Rodgers’s smart guy image takes a hit

This post was originally published in SIDEbar, gpublicity’s newsletter. If we learned one thing during the last week it’s the difference between the words “vaccinate” and “immunize.” When Green Bay Packers quarterback Aaron Rodgers told media in August that he was vaccinated against COVID, his eyes veered downward, and he said he was “immunized.” To me, it felt […]

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A request to athletes to join the maskerade

We the people ask a lot of athletes. Even when sidelined for COVID-19 precautions sports airwaves were back-to-back-to-back questions of “when will they come back?” and “what are they waiting for?” often without concern to how the virus might affect them as well as their families. As the U.S. sees alarming increases in positive coronavirus cases at […]

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Amidst virus-related event transitions from live to virtual, “duh” moments

As live events were being converted to virtual ones in light of COVID-19, the rest of us were learning how and when to do things professionally compassionate whether we work in PR, tech support, sports or any other industry. As for those seminars and conventions, their online siblings have grown each day and to no […]

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PR during a pandemic can be tricky

My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to send out publicity pitches — approach people about business news and notes — has become […]

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Hat tip to sports broadcast talent

If this was my previously-scheduled April 1, I’d be at Milwaukee’s Fiserv Forum getting ready to do some behind-the scenes work as the Bucks take on the visiting Toronto Raptors. As we know, everybody’s schedule is not the way we intended a few weeks ago. I was in the same spot three weeks ago when […]

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