Mother Nature’s PR Efforts Fail at Super Bowl XLV
There was a record number of media credentials distributed for Super Bowl XLV in Dallas, er, North Texas. That means that whatever happens this week can potentially be reported more than 5,000 times.
Social media makes sports notes news
This week we’ve seen two sports stories that may have remained personal conversations explode into national news stories. There are two issues at play with both of these cases: 1) team management decisions put their respective clubs in the positions of controversy and 2) social media, specifically, Twitter, drove each story.