Professional athletes in all sports stand to learn from Shaquille O’Neal’s preparation for life after the athletic limelight. I spoke to a few people who worked with O’Neal the basketball player, and they unanimously praised his cooperation and connection with media and fans.
The likes of Mark Cuban are original word of mouth marketers and sports publicists and we, on the outside, stand to learn a lot — if we listen, read, learn and break the rules once in awhile.
Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).
Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart.