RED Women’s Movement

Attract women to the NFL with respect, not recipes

August 9, 2015

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news… Read More »Attract women to the NFL with respect, not recipes

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Tampa Bay Bucs have women seeing RED but not in the way it intended

August 8, 2015

To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE… Read More »Tampa Bay Bucs have women seeing RED but not in the way it intended

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RED Women’s Movement

Tampa Bay Bucs have women seeing RED but not in the way it intended

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