Gail Sideman Publicity


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The NFL could generate great PR beyond the Super Bowl

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been any glaring examples as of late. Well … The host responded with, “you’ve been critical […]

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Looking for Super Bowl ad momentum after the game

With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a minute of air time during the game, have little message recall or effect on sales […]

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Athletes and media: when your task is to pitch a product, engage instead

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for fees during one of the most media-hyped periods of the sports year. In most cases, […]

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