For More Information Contact: Gail Sideman
For More Information Contact: gsideman@gpublicity.com 262-240-SIDE  [ 240-7433 ]
Publicity, PR
PR, Publicity and their peers
Publicity and its cousins are always in season. After all, they’re how brands, ballers, books and businesses get noticed. A client who understands the basics of each of these will appreciate what happens when they’re used to create one great, consistent program.
PR, Publicity and their peers
Publicity and its cousins are always in season. After all, they’re how brands, ballers, books and businesses get noticed.
A client who understands the basics of each of these will appreciate what happens when they’re used to create one great, consistent program.
Identify
Clients tell us about what they want to publicize and who should know about it. We ask them to identify the personality of the brand. What's your story?
Advertising
Advertising is a paid means to attract attention and ultimately, business. Unlike public relations and publicity, it's not earned space. You may advertise on paper, online, broadcast media or the side of a truck.
Marketing
Marketing is the melting pot for all publicity and promotions. You might lend your name to an event, put a visual on a t-shirt or create a project that gives back to your community. Connect with a like business and cross market or hand out flyers where your target audience gathers.
Identify
Clients tell us about what they want to publicize and who should know about it. We ask them to identify the personality of the brand. What's your story?
Advertising
Advertising is a paid means to attract attention and ultimately, business. Unlike public relations and publicity, it's not earned space. You may advertise on paper, online, broadcast media or the side of a truck.
Marketing
Marketing is the melting pot for all publicity and promotions. You might lend your name to an event, put a visual on a t-shirt or create a project that gives back to your community. Connect with a like business and cross market or hand out flyers where your target audience gathers.
Writing
Every element of PR, publicity, marketing or promotion is rooted in clean and concise writing. Styles vary for each purpose, and there are appropriate uses for each medium.
Crisis Communications
The best way to stem a crisis is to be prepared for one before it happens. Identify your chain of communication and have a spokesperson ready to tell the public what it needs to know when information is available. This is best done with a media list of regular contacts, on your social media pages and your website. Be prompt, even if you don't immediately have all the answers and most of all, be honest. A coverup is worse than any misstep.
Public Relations vs Publicity
Public relations is information shared to develop, enhance and maintain a favorable reputation. Publicity is a cousin to public relations that generates a WOW factor. They may be used long or short-term, however, most effective strategies are played out six months, one year or longer. Public relations and publicity are often used in part, if not all, to attract media attention which in turn, informs the public.
Social Media
Create and communicate your message or someone else will with social media. Social media is best used when you are, in fact, social online. Among the most popular outlets are Twitter, LinkedIn, Facebook, Instagram, Pinterest and Snapchat. Use the ones you think you may best reach people who are interested in your information. Communicate. Interact. Engage. Remember -- it's social.
Crisis Communications
The best way to stem a crisis is to be prepared for one before it happens. Identify your chain of communication and have a spokesperson ready to tell the public what it needs to know when information is available. This is best done with a media list of regular contacts, on your social media pages and your website. Be prompt, even if you don't immediately have all the answers and most of all, be honest. A coverup is worse than any misstep.
Public Relations vs Publicity
Public relations is information shared to develop, enhance and maintain a favorable reputation. Publicity is a cousin to public relations that generates a WOW factor. They may be used long or short-term, however, most effective strategies are played out six months, one year or longer. Public relations and publicity are often used in part, if not all, to attract media attention which in turn, informs the public.
Social Media
Create and communicate your message or someone else will with social media. Social media is best used when you are, in fact, social online. Among the most popular outlets are Twitter, LinkedIn, Facebook, Instagram, Pinterest and Snapchat. Use the ones you think you may best reach people who are interested in your information. Communicate. Interact. Engage. Remember -- it's social.
Writing
Every element of PR, publicity, marketing or promotion is rooted in clean and concise writing. Styles vary for each purpose, and there are appropriate uses for each medium.
Writing
Every element of PR, publicity, marketing or promotion is rooted in clean and concise writing. Styles vary for each purpose, and there are appropriate uses for each medium.
We've got this!
PR, publicity and their peers
Publicity, Public Relations, Marketing, Promotions …
They’re related, but different in their details.
They’re how brands, ballers, books, and businesses become known.
Understand the basics of each and you’ll appreciate what transpires when they work together.
Identify
What do you want people to know about you? Sometimes it takes prodding, so we ask questions to help you identify the personality of your brand. It’s your story. We help you tell it.
Crisis Communications
The best way to stem a crisis is to prepare for one before it happens.
Identify your chain of communication and have a spokesperson ready to tell the public what it needs to know when information is available.
Be prompt, Be honest. A coverup is worse than any misstep.
Marketing
Marketing is the melting pot for publicity and promotions. You might lend your name to an event, print a saying on a t-shirt, or create a project that gives back to your community. Connect with a similar business and cross-market. One Rule: Be creative so your fans notice.
Advertising
Advertising is a paid means to attract attention and business. Unlike public relations and publicity, it’s not earned space. You may advertise on paper, online, with legacy broadcast media, or on the side of a truck.
Public Relations vs. Publicity
Public relations can help you create, maintain, and tweak reputations.
Publicity is a cousin to public relations and helps create a WOW factor. The most effective strategies are played out six months, one year, or are ongoing.
Public relations and publicity, driven by the information you provide, help attract media and public attention.
Social Media
Create and communicate your message or someone else will.
Social media is best used when you are, in fact, social. Among the most popular outlets for publicity are Twitter [no X], LinkedIn, TikTok, Instagram, YouTube and Facebook. Find out where your fans hang out then inform, interact, and/or entertain. Remember — it’s social.
Writing
Every element of PR, publicity, marketing, or promotion is rooted in clean and concise writing. Styles vary for each purpose and there are appropriate uses for each medium.
We've Got this!
The good news is that we can help you get known — or better known.
PR and publicity allow you to tell your story your way. We help you turn bystanders into fans.
