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Gail Sideman

Ditching overused words and terms isn't about being a grammar snob. It’s making sure your message, PR or otherwise, doesn't get tuned out before the first sentence is over. Let's grab the scissors ✂️ and hit the media you need to cut:

Words to ditch in 2026

Ditching overused words and terms isn’t about being a grammar snob. It’s making sure your message, PR or otherwise, doesn’t get tuned out before the first sentence is over. Let’s grab the scissors ✂️:

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Coldplay

PR is the scientist in the room … your reaction when you’re caught off guard might make or break a story

Quick recap: Data firm Astronomer’s CEO, Andy Byron and Chief People Officer (HR director), Kristin Cabot, were caught during a kiss-cam sweep at a concert. Their duck-and-run response sparked uh-ohs and lots of speculation.

Their reaction sparked the hot takes that led to a PR issue. Had they stayed chill and not reacted to their images on the screen, the public might not know the name Astronomer-the-company any better than it did last week. Photo credit: Coldplay

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Charles Barkley provides solid PR advice

NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no apology. But the ADL got some coin. Carry on … ——————————————————————————————————————————————————————————————————- Charles Barkley apparently has better PR sense… Read More »Charles Barkley provides solid PR advice

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