The heart of public relations
When you work in sports, there’s a point when something happens to your fandom, even if you’re lifelong loyal to one team. It’s not a thing that turns the fan dial. It’s a person. Or people. When friends play, coach, represent someone or work on a team’s staff, you find yourself cheering for their success, […]
The “Ick” factor: Why AI is not journalism
Using artificial intelligence in place of real journalism is an issue hitting a fever pitch, and frankly, it feels ick. If you know a thing about AI, you know it’s capable of making up stories and presenting them as fact. The problem is that some news outlets are replacing educated and seasoned journalists with AI’s […]
Words to ditch in 2026
Ditching overused words and terms isn’t about being a grammar snob. It’s making sure your message, PR or otherwise, doesn’t get tuned out before the first sentence is over. Let’s grab the scissors ✂️:
League mandate sparks sports PR challenge
A lot of us go into business because we think we can do something differently or better. Produce a tougher widget. Provide better service. Offer stronger solutions. This past week, a sports publicity issue gnawed at me. The NFL reportedly mandated the Green Bay Packers to hold a moment of silence before its September 11 […]
PR is the scientist in the room … your reaction when you’re caught off guard might make or break a story
Quick recap: Data firm Astronomer’s CEO, Andy Byron and Chief People Officer (HR director), Kristin Cabot, were caught during a kiss-cam sweep at a concert. Their duck-and-run response sparked uh-ohs and lots of speculation.
Their reaction sparked the hot takes that led to a PR issue. Had they stayed chill and not reacted to their images on the screen, the public might not know the name Astronomer-the-company any better than it did last week. Photo credit: Coldplay
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This information first appeared in the November 7, 2024 issue of the PR newsletter, SIDEbar. Join the email list to get these and other publicity-focused bits of news each week. ———————– Having lived in a notebook where pages of NIL communications strategies multiplied, NILPublicity.com is here. I thought if these are timely enough to share […]
Do ideologies belong in business publicity?
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write or do. When you’re forward-facing, the company you keep becomes part of your publicity. So […]
Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven
How do basketball player Angel Reese and Reese’s candy brand not have an endorsement deal? It’s such an obvious match I thought it was already a thing. Only until I read on July 4 that Hershey’s Reese’s brand is “in talks” with the WNBA all-star did I learn it wasn’t. Credit the Chicago Aces forward […]
Acknowledge, Accept, Advance: Conversations continue after pro golfer’s suicide
Another life is gone too soon. Not because he, a 30-year-old professional golfer, had some down days or played a few bad holes. Grayson Murray spoke openly about his ongoing battle with depression, anxiety and alcohol. Despite his fight, they took him down. According to his parents, who released a statement via the PGA Tour, […]
Catching up with CBS Sports director, Mark Grant, before Final Four 2024
This is the first post I’ve published here in months because of logistical issues with the gpublicity website (lesson reinforced: better vet vendors). Dates and unexplaineed repetition of previous posts may still not make sense but thanks to the welcome return of web king, Tim, they’re being fixed. Your comments (if not spam) have been […]