Gail Sideman Publicity

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The NIL [Publicity] Edge

This information first appeared in the November 7, 2024 issue of the PR newsletter, SIDEbar. Join the email list to get these and other publicity-focused bits of news each week.  ———————– Having lived in a notebook where pages of NIL communications strategies multiplied, NILPublicity.com is here. I thought if these are timely enough to share […]

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Do ideologies belong in business publicity?

Is Sticker Mule a donkey's tush for pushing political ideology?

The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write or do. When you’re forward-facing, the company you keep becomes part of your publicity. So […]

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Acknowledge, Accept, Advance: Conversations continue after pro golfer’s suicide

Grayson Murray

Another life is gone too soon. Not because he, a 30-year-old professional golfer, had some down days or played a few bad holes. Grayson Murray spoke openly about his ongoing battle with depression, anxiety and alcohol. Despite his fight, they took him down. According to his parents, who released a statement via the PGA Tour, […]

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Catching up with CBS Sports director, Mark Grant, before Final Four 2024

This is the first post I’ve published here in months because of logistical issues with the gpublicity website (lesson reinforced: better vet vendors). Dates and unexplaineed repetition of previous posts may still not make sense but thanks to the welcome return of web king, Tim, they’re being fixed. Your comments (if not spam) have been […]

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Charles Barkley provides solid PR advice

NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no apology. But the ADL got some coin. Carry on … ——————————————————————————————————————————————————————————————————- Charles Barkley apparently has better PR sense than the Brooklyn Nets, National Basketball Association or its player’s organization. Anti-Semitism reared its ugly […]

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Former NFL QB talks draft process, life after football

During Super Bowl week in Phoenix, I enjoyed the chance to escort former NFL quarterback, Christian Ponder, around Radio Row to speak with reporters and show hosts. He spoke about his football career, his famous wife (Samantha Ponder is the host of ESPN’s Sunday NFL Countdown), their children and life after sports. Christian Ponder, a […]

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CBS Sports’ director is on a historic Final Four run

Disclaimer – People like Mark Grant led me to love working in the sports industry. I’ve known the 5-time Emmy Award winner and CBS Sports director most of our careers. Today, I get to share my friend with you via a Q & A in which we talk about his role in the broadcast production […]

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