Gail Sideman Publicity

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Former NFL QB talks draft process, life after football

During Super Bowl week in Phoenix, I enjoyed the chance to escort former NFL quarterback, Christian Ponder, around Radio Row to speak with reporters and show hosts. He spoke about his football career, his famous wife (Samantha Ponder is the host of ESPN’s Sunday NFL Countdown), their children and life after sports. Christian Ponder, a […]

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CBS Sports’ director is on a historic Final Four run

Disclaimer – People like Mark Grant led me to love working in the sports industry. I’ve known the 5-time Emmy Award winner and CBS Sports director most of our careers. Today, I get to share my friend with you via a Q & A in which we talk about his role in the broadcast production […]

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NFL Combine Q & A with Amy Trask

The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is an accomplished author and media ace, and also Chairman of the Board for Big3 basketball. […]

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Ionescu card sale escalates women’s sports publicity

Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie card sale alone escalates women’s sports. Ionescu, the WNBA’s first overall draft pick in 2020, […]

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NFL, Hamlin emergency confirms need for crisis communications

People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night. We were horrified earlier this NFL season when Miami Dolphins’ quarterback Tua Tagovailoa experienced a seizure after […]

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Southwest Airlines took a PR hit, but can recover

In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly saw flights canceled or lost luggage during a high-volume holiday travel period. Passengers and even some of the airline’s staff took to social media and slammed the airline’s internal operations. I […]

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Charles Barkley provides solid PR advice

NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no apology. But the ADL got some coin. Carry on … ——————————————————————————————————————————————————————————————————- Charles Barkley apparently has better PR sense than the Brooklyn Nets, National Basketball Association or its player’s organization.  Anti-Semitism reared its ugly […]

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Earn fans with a newsletter

Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who seeks publicity for their work; the answer is yes.  Newsletters don’t get enough credit as a simple way […]

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