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League mandate sparks sports PR challenge
A lot of us go into business because we think we can do something differently or better. Produce a tougher widget. Provide better service. Offer stronger solutions. This past week, a sports publicity issue gnawed at me. The NFL reportedly… Read More »League mandate sparks sports PR challenge
PR is the scientist in the room … your reaction when you’re caught off guard might make or break a story
Quick recap: Data firm Astronomer’s CEO, Andy Byron and Chief People Officer (HR director), Kristin Cabot, were caught during a kiss-cam sweep at a concert. Their duck-and-run response sparked uh-ohs and lots of speculation.
Their reaction sparked the hot takes that led to a PR issue. Had they stayed chill and not reacted to their images on the screen, the public might not know the name Astronomer-the-company any better than it did last week. Photo credit: Coldplay
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NILPublicity.com is live!
This information first appeared in the November 7, 2024 issue of the PR newsletter, SIDEbar. Join the email list to get these and other publicity-focused bits of news each week. ———————– Having lived in a notebook where pages of NIL… Read More »NILPublicity.com is live!
Do ideologies belong in business publicity?
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write… Read More »Do ideologies belong in business publicity?
Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven
How do basketball player Angel Reese and Reese’s candy brand not have an endorsement deal? It’s such an obvious match I thought it was already a thing. Only until I read on July 4 that Hershey’s Reese’s brand is “in… Read More »Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven
Acknowledge, Accept, Advance: Conversations continue after pro golfer’s suicide
Another life is gone too soon. Not because he, a 30-year-old professional golfer, had some down days or played a few bad holes. Grayson Murray spoke openly about his ongoing battle with depression, anxiety and alcohol. Despite his fight, they… Read More »Acknowledge, Accept, Advance: Conversations continue after pro golfer’s suicide
Catching up with CBS Sports director, Mark Grant, before Final Four 2024
This is the first post I’ve published here in months because of logistical issues with the gpublicity website (lesson reinforced: better vet vendors). Dates and unexplaineed repetition of previous posts may still not make sense but thanks to the welcome… Read More »Catching up with CBS Sports director, Mark Grant, before Final Four 2024
Q & A with CBS football analyst, Charles Davis
Following is the Q & A with CBS Sports/NFL Network and Madden NFL football analyst, Charles Davis, which was previewed in the SIDEbar newsletter (thanks for bouncing over). Ian Eagle and Charles Davis return for another year as an NFL on… Read More »Q & A with CBS football analyst, Charles Davis
Earn fans with a newsletter
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who… Read More »Earn fans with a newsletter