Gail Sideman Publicity

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Athletes, coaches take to the streets to protest racism and police brutality

Sports on hold challenges message reach … or does it? Stick to sports in 2020 seems — not a chance. Protests after the death of George Floyd at the hand of a Minneapolis police officer included people of all colors, nationalities, ages and genders. They marched with signs and megaphones to voice their ire nationwide […]

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After Further Review … LeBron James is king after all

LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all of that. He leads this week’s After Further Review. • The man’s got class — […]

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Sit, stand … athletes must back social messages with action

I’ve spent the last couple of months outlining evergreen blog topics to share insight into sports publicity and related business issues. As often the case, however, it’s a crisis that’s brought me out of my summer cave. The United States is in a big one, and once again, sports – today the NFL — is in […]

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Media interview plunges Baylor crisis deeper, if possible

I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television reporter Julie Hays conducted with former Baylor University chancellor Ken Starr. All you have to do is watch it. You don’t have to work in public relations or as a crisis communications specialist to know that this […]

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Lessons to learn from Tunsil’s NFL Draft PR inferno

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil didn’t have a rough enough introduction to the league, he eventually met the media in […]

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Jordan Spieth rewrote the book on sportsmanship, sports PR

PGA Tour member, Jordan Spieth is a professional golfer, not a sports publicist, he could have a second career as the latter. Roll out the cliches when you consider Spieth after a devastating Masters Tournament finish. Grace under pressure. Sportswriter’s dream. It could have gone badly, but Spieth didn’t let it. Consider the circumstances. In […]

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Football players: it’s time to step up your social media game

A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time to address some things that coaches, administrators (including public relations specialists and sports information directors) […]

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