Gail Sideman Publicity

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Athletes, coaches take to the streets to protest racism and police brutality

Sports on hold challenges message reach … or does it? Stick to sports in 2020 seems — not a chance. Protests after the death of George Floyd at the hand of a Minneapolis police officer included people of all colors, nationalities, ages and genders. They marched with signs and megaphones to voice their ire nationwide […]

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PR scraps left from the NFL-Kaepernick workout

Pretend you own a multi-million-dollar business that’s internationally known, and your affiliates have only increased in value each year they’ve existed. During those flush years, which span more than half a century, your business has staged events for all the world to see. Each of them takes months, even years of planning and a steady, […]

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