Aaron Rodgers goes for two; doubles down on I’s, me’s and COVID claims
This post was initially published in gpublicity’s newsletter, SIDEbar, November 11, 2021. I, I, I, me, me, me … If Green Bay Packers quarterback Aaron Rodgers approached his regularly scheduled hit with the Pat McAfee Show this week to tame widespread criticism that followed his Friday appearance, I don’t think it worked. If Rodgers’ feelings were hurt, […]
Clarity and consistency could have prevented college football conundrum
In public relations, consistent communications help audiences remember you. Create a message that’s easy to recall; repeat the message, emphasize the message and weave that same message into the end of conversations so it’s the last thing people hear. It’s the same theory as marketing’s Rule of 7. The problem with college, which is at the […]
A request to athletes to join the maskerade
We the people ask a lot of athletes. Even when sidelined for COVID-19 precautions sports airwaves were back-to-back-to-back questions of “when will they come back?” and “what are they waiting for?” often without concern to how the virus might affect them as well as their families. As the U.S. sees alarming increases in positive coronavirus cases at […]
Athletes, coaches take to the streets to protest racism and police brutality
Sports on hold challenges message reach … or does it? Stick to sports in 2020 seems — not a chance. Protests after the death of George Floyd at the hand of a Minneapolis police officer included people of all colors, nationalities, ages and genders. They marched with signs and megaphones to voice their ire nationwide […]
Amidst virus-related event transitions from live to virtual, “duh” moments
As live events were being converted to virtual ones in light of COVID-19, the rest of us were learning how and when to do things professionally compassionate whether we work in PR, tech support, sports or any other industry. As for those seminars and conventions, their online siblings have grown each day and to no […]
PR during a pandemic can be tricky
My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to send out publicity pitches — approach people about business news and notes — has become […]
Hat tip to sports broadcast talent
If this was my previously-scheduled April 1, I’d be at Milwaukee’s Fiserv Forum getting ready to do some behind-the scenes work as the Bucks take on the visiting Toronto Raptors. As we know, everybody’s schedule is not the way we intended a few weeks ago. I was in the same spot three weeks ago when […]
Defining a catch and other first-world problems … we long for your return
I remember when we used to jump on social media to argue about bad calls on the court, or debate catch or no catch on the football field. We’d argue them in the gym the next day. That was so last month. While my PR and journalist peers try to make sense over a now […]