Gail Sideman Publicity


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NFL, Hamlin emergency confirms need for crisis communications

People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night. We were horrified earlier this NFL season when Miami Dolphins’ quarterback Tua Tagovailoa experienced a seizure after […]

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Jeopardy’s PR lesson

This was initially posted in the August 25, 2021 issue of SIDEbar, a weekly PR newsletter distributed by gpublicity. When game show Jeopardy! set out to find a replacement for its late legendary host, Alex Trebek, it looked like it was doing everything right. Several guest hosts stepped into temporary auditions of sorts. Each generated a healthy […]

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Media interview plunges Baylor crisis deeper, if possible

I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television reporter Julie Hays conducted with former Baylor University chancellor Ken Starr. All you have to do is watch it. You don’t have to work in public relations or as a crisis communications specialist to know that this […]

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10 ways Twitter wins the sports business game

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]

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Tony Stewart should forgo this weekend’s NASCAR event

If I was auto racer Tony Stewart’s publicist, I would, as I told the Bill Michaels Show, tell him to sit out at least another week. For those not following any media (the story made national mainstream news, not just sports) Stewart, a well known NASCAR driver, drove a sprint car that struck and killed Kevin Ward […]

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NBA Commissioner Silver shows he’s king of crisis management

Today’s news conference was not what Adam Silver likely envisioned when he considered his first major act as NBA commissioner. But, as we say when a new coach is introduced and wows a crowd, Silver won the presser today. Newly appointed NBA commissioner Silver today announced that the league would fine Los Angeles Clippers owner […]

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