Gail Sideman Publicity


For More Information Contact:     Gail Sideman

After further review … coaches and athletes need media training

As someone who worked in Division I college athletics and have been involved with pro sports on other levels, I’m familiar with resources available to anyone that wants to make a good impression when they speak with the media. From coaches to athletes, the last few weeks (and prior) have shown that they’re either not […]

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After Further Review … Meyer’s message plus Smith’s spin equals a PR mess

Ohio State football coach Urban Meyer released a letter in response to a media report and within minutes, his recently fired assistant, Zach Smith did a radio interview about his ex-wife Courtney’s domestic abuse accusations. Together the combination made like a parfait made of chocolate syrup, spinach and beets. It was nasty. There are lots […]

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NFL takes another PR hit; NY Giants fumble words and inaction

Do you remember how the NFL and its teams were going to aggressively discipline those charged with domestic violence, and assured fans that they wouldn’t stand for it any longer? That was so 2014. Today if you look at facts that have come to light about New York Giants kicker Josh Brown during the last […]

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After a chaotic season, drama will drive us to watch Super Bowl XLIX

Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s all about well, football. It’s been a challenging season for the NFL, the most popular […]

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Social media likely helped drive NFL, NCAA moves

Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might expect from “CSI: Gridiron.” Take Vikings running back Adrian Peterson. On September 12 at 4:36 p.m. ET, Peterson was indicted […]

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The wildly popular NFL is here to stay, so it should step up and do good

Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of NFL-related arrests. {NFL owners wipe their brows and watch the clock…} Despite the calls for […]

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