Gail Sideman Publicity


For More Information Contact:     Gail Sideman

A request to athletes to join the maskerade

We the people ask a lot of athletes. Even when sidelined for COVID-19 precautions sports airwaves were back-to-back-to-back questions of “when will they come back?” and “what are they waiting for?” often without concern to how the virus might affect them as well as their families. As the U.S. sees alarming increases in positive coronavirus cases at […]

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Hat tip to sports broadcast talent

If this was my previously-scheduled April 1, I’d be at Milwaukee’s Fiserv Forum getting ready to do some behind-the scenes work as the Bucks take on the visiting Toronto Raptors. As we know, everybody’s schedule is not the way we intended a few weeks ago. I was in the same spot three weeks ago when […]

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“We were wrong” only begins to address Houston Astros’ PR problems

It’s been a bad week of publicity for the Houston Astros, the least of which involves two home losses in their opening World Series games against the Washington Nationals. The Astros ills have all been public relations related. They began with a front office official behaving badly in the clubhouse after his now former team […]

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After further review … the week in sports PR

Let’s try this on a regular basis, shall we? After all, sports is about games and while there are certainly business interests, issues that affect sports often teach us how to better handle everyday publicity challenges. So without further adieu, after further review … 1 — Josh Hader vs. Mike Trout — Soon after Brewers […]

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Johnny Football must become Johnny Truth. Today.

Never mind the Biogenesis-related Major League Baseball suspensions that are being announced as I write. We expected those. What we didn’t see coming is the latest sports crisis at the hands of Texas A & M and Heisman Trophy winning quarterback, Johnny Manziel. Last night ESPN business reporter Darren Rovell reported that Manziel, who has […]

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Milwaukee Brewers, team owner step up to meet PR challenge

If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game suspension for violating Major League Baseball’s drug program, look no further than words and actions from the club’s front office during […]

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