NCAA self-inflicts PR pain
Name: It belongs to you. Image: None like yours (unless you’re an identical twin). Likeness: Artist draws a picture of someone with long curly hair pulled back with a distinctive headband that looks like you. Those things make your brand. They identify you better than any publicity or PR campaign could. When we say that […]
NCAA message misleads say current, former college athletes
Earlier this week, the NCAA released a commercial to promote its brand. This makes sense because we’re in the thick of the NCAA basketball tournaments. What better time to highlight and publicize what you do, right? The problem is the messaging. It doesn’t reflect life for a typical student-athlete, which I assume was the Association’s […]