Gail Sideman Publicity

Goodell posted a PR win — and loss — in State of NFL presser

About 24 hours ago, NFL commissioner Roger Goodell took to a podium in Atlanta, host city of Super Bowl LIII, and scored a win. He scored a bigger loss. There are several reasons why the annual State of the League press conference was a toss-up, and each are posts unto their own. My focus here […]

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NFL commissioner Goodell let public speak for him

It’s been nearly two weeks since the egregious no-call during the Rams-New Orleans NFC Championship game, and league commissioner Roger Goodell still hasn’t spoken publicly about this and other officiating mistakes. It’s a topic that PR and other sports communications professionals should use as case study for years to come. The late-game no-call was most […]

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NFL has people talking … After further review

Three-plus weeks and people are talking about the National Football League. Far from unusual this time of year. Buzz is good, right? Well, it’s rules have hit a rough patch (pun intended). Football players, coaches, fans and apparently, even officials, are confused about roughing the passer, per new Rule 12, Section 2, Article 13. Not […]

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After further review … football dominates PR week

Sometimes you have to know when enough is enough, not just for public relations sake, but your own. After weeks of excuses for statements to statements, Ohio State football coach Urban Meyer hasn’t realized that yet. Several Pro Football Hall of Famers may have had enough and suggest they may show it by not attending […]

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After Further Review … LeBron James is king after all

LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all of that. He leads this week’s After Further Review. • The man’s got class — […]

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After further review … the week in sports PR

Let’s try this on a regular basis, shall we? After all, sports is about games and while there are certainly business interests, issues that affect sports often teach us how to better handle everyday publicity challenges. So without further adieu, after further review … 1 — Josh Hader vs. Mike Trout — Soon after Brewers […]

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Sit, stand … athletes must back social messages with action

I’ve spent the last couple of months outlining evergreen blog topics to share insight into sports publicity and related business issues. As often the case, however, it’s a crisis that’s brought me out of my summer cave. The United States is in a big one, and once again, sports – today the NFL — is in […]

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NFL takes another PR hit; NY Giants fumble words and inaction

Do you remember how the NFL and its teams were going to aggressively discipline those charged with domestic violence, and assured fans that they wouldn’t stand for it any longer? That was so 2014. Today if you look at facts that have come to light about New York Giants kicker Josh Brown during the last […]

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