Attract women to the NFL with respect, not recipes
Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news release and video promo, “highlights” of the program included introducing women to NFL gameday fashion, […]
Football players: it’s time to step up your social media game
A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time to address some things that coaches, administrators (including public relations specialists and sports information directors) […]
Leading the Deflategate PR battle is …
During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about leaks and lies and they’ve had nothing to do with the CIA. As a sports […]
Like a kid in a candy store, NFL Draft weekend is like a days-long treat for analyst Charles Davis
It’s a day he’s prepared for all of his life. Well, his life the last five months. For anyone associated with or is a fan of the National Football League, the NFL Draft is like every holiday on the calendar wrapped into one weekend. Tonight, NFL Network analyst Charles Davis joins his colleagues after countless […]
Looking for Super Bowl ad momentum after the game
With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a minute of air time during the game, have little message recall or effect on sales […]
NFL Combine athletes: respect the media and the process. And lift heavy weights
It’s NFL Combine week, a time when potential NFL draft prospects don skin-tight Under Armor skivvies and run really fast and jump super far. Or at least that’s the goal. As important as it is for young football players to showcase their physical attributes, it’s equally as important for them to use their manners and […]
Ed Sabol was the founder of NFL storytelling
Buzzwords in the publicity, public relations, marketing and advertising industries seem to pop into our vocabularies and change by the day. Within the last two years, those of us that work to get messages heard glommed onto what many of our pitches already were: stories. A short time after that word simplified our lives and […]
Roger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched despite a football season fraught with controversy? Right? Not really. The NFL scored BIG thanks […]
My take on Marshawn Lynch: He LOVES the attention.
This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses to media was to provide links for this blog. The Seattle Seahawks running back said […]
The NFL wanted 24-7 attention and by gosh it’s got it
If you’re the NFL, I imagine you’re saying today to be careful of what you wish for. It seems that only light months ago that the National Football League commanded media attention for thousands of days on end with mostly good news. My how times have changed. And that’s just since yesterday. Or 1 o’clock […]