Publicity, media and the stories behind the story.

Sharp takes on PR, sports, messaging, media, crisis moments and NIL — written from inside the work.

 
ChatGPT Image Aug 26, 2026, 02_50_56 PM
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Ditching overused words and terms isn't about being a grammar snob. It’s making sure your message, PR or otherwise, doesn't get tuned out before the first sentence is over. Let's grab the scissors ✂️ and hit the media you need to cut:
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The NFL reportedly mandated a moment of silence for a private citizen who had no connection to the state, league or team, which led to a primary PR question: why?
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Coldplay
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The NIL [Publicity] Edge
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Is Sticker Mule a donkey's tush for pushing political ideology?
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Angel Reese and Reese's candy is such an obvious match I thought it was already a thing.
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Grayson Murray
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