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We develop digital brand strategies, communications, products and services that matter to your target group by novelty and brand authenticity.

Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its …

The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its …

Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You …

In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly …

People who work in or play football know that the sport comes with risks. I think, however, most of us have never …

Following is the Q & A with CBS Sports/NFL Network and Madden NFL football analyst, Charles Davis, which was previewed in the SIDEbar …

I’d worked with Lisa Byington a few times in my side gig as a stage manager on sports broadcasts but hadn’t had …

NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no …

Disclaimer – People like Mark Grant led me to love working in the sports industry. I’ve known the 5-time Emmy Award winner and …

The NFL had to know how its network’s decision not to renew reporter Jim Trotter’s contract would play among people who pay …

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