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Publicity, media and the stories behind the story.
Sharp takes on PR, sports, messaging, media, crisis moments and NIL — written from inside the work.
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Rodgers adds fuel to publicity fire
First there was a story in which Green Bay Packers personnel, named and anonymous, called out quarterback...
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PR buzz was great, but AAF not prepared to support it
If you’re a football fan, you know by now that the Alliance of American Football, the startup spring...
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NCAA message misleads say current, former college athletes
Earlier this week, the NCAA released a commercial to promote its brand. This makes sense because we’re...
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Coaches, admins, front office personnel may need PR, media refresher
While more than five dozen college basketball teams are getting ready to learn where they’ll travel...
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College athletics caught in admissions scandal
Your opinion about big-time college sports may be based on perception. Professionals that work in...
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Nike on a tear with mixed PR results
When Duke freshman Zion Williamson returns to the court, the rip seen ‘round the world will make its...
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Media availability is on ASU’s football agenda and reporters rejoice
Herm Edwards is the head football coach at Arizona State. Herm Edwards has never been one to shy away...
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After further review - Super Bowl ads were meh
Super Bowl advertising is expensive. This year to the tune of about $5.25 million for a 30-second spot. So...
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Emotion and social good wrap Super Bowl pregame
This past pre-Super Bowl week was emotional for a lot of reasons. For one, I spent a lot of time and...
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If I coached Roger Goodell this week ...
Yesterday I reflected on NFL commissioner Roger Goodell’s annual State of the League press conference...
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