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Publicity, media and the stories behind the story.
Sharp takes on PR, sports, messaging, media, crisis moments and NIL — written from inside the work.
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Madden NFL fans and new announcers find mutual brand respect
I learned something about branding last week that shouldn’t be entirely surprising. When humans interact...
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UFC tossed years of good publicity in media power play
It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty....
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Media interview plunges Baylor crisis deeper, if possible
I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television...
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Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals...
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Dakich drives change with his radio show
Non-profit organizations could take a lesson from Dan Dakich about how to mobilize a community. When...
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Lessons to learn from Tunsil's NFL Draft PR inferno
Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot...
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Jordan Spieth rewrote the book on sportsmanship, sports PR
PGA Tour member, Jordan Spieth is a professional golfer, not a sports publicist, he could have a second...
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Sports media - you need a website
{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and...
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10 ways Twitter wins the sports business game
This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th...
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Happy Birthday, Twitter!
You’re a decade old and like many pre-teens, you’re experiencing some growing pains. You’re a bit indecisive...
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