Do ideologies belong in business publicity?
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write or do. When you’re forward-facing, the company you keep becomes part of your publicity. So […]
It’s the season of lists
If you tune into sports or news talk media during the mid-summer, chances are you hear debates about hard-hitting topics such as, who’s the greatest ever — at everything. If it’s news talk, the 500 candidates running for president in 2020 may be asked to rank their favorite foods. If it’s sports talk, it’s who’s […]