public relations

Shaq’s publicity prowess leads to easy career transition

July 20, 2011

Professional athletes in all sports stand to learn from Shaquille O’Neal’s preparation for life after the athletic limelight. I spoke to a few people who worked with O’Neal the basketball player, and they unanimously praised his cooperation and connection with media and fans.

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LeBron, You’ve Got a (an ongoing) PR Problem

June 14, 2011

Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).

Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart.

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Mother Nature’s PR Efforts Fail at Super Bowl XLV

February 4, 2011

There was a record number of media credentials distributed for Super Bowl XLV in Dallas, er, North Texas. That means that whatever happens this week can potentially be reported more than 5,000 times.

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Social media makes sports notes news

January 27, 2011

This week we’ve seen two sports stories that may have remained personal conversations explode into national news stories. There are two issues at play with both of these cases: 1) team management decisions put their respective clubs in the positions of controversy and 2) social media, specifically, Twitter, drove each story.

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