Social media presents opportunity for young athletes
[This post was previously featured in the June 22, 2021 issue of the gpublicity newsletter, SIDEbar. We repost as college athletics prepares for monumental change in just a few hours.] As we approach July 1 when Name, Image and Likeness (NIL) laws kick in for college athletes in several states, it’s worth mentioning how important […]
Re-upping social media do’s/don’ts for NFL Draft
Social media already a topic before athletes move to the next level Three years ago I wrote one of many pieces (there were a few before that) about athletes’ social media posts that can come back to bite them. That week my list of do’s and don’ts were prompted by an NFL Draft social media […]
Media availability is on ASU’s football agenda and reporters rejoice
Herm Edwards has never been one to shy away from a microphone. Sometimes that gets people in trouble, but the Arizona State football coach isn’t concerned. He’s doing just fine in his role with the university. Edwards’ speaks with conviction and he’s teaching his players to do the same. Among his team policies is to […]
After Further Review … LeBron James is king after all
LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all of that. He leads this week’s After Further Review. • The man’s got class — […]
Dakich drives change with his radio show
Non-profit organizations could take a lesson from Dan Dakich about how to mobilize a community. When he speaks, people listen. And they act. Best known for his work as an ESPN college basketball analyst and former coach, Dakich is host of the Indianapolis-based Dan Dakich Show where sports and life take center mic each weekday. Little […]
10 ways Twitter wins the sports business game
This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]
Social media is changing the way athletes make big announcements
When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina defensive end Jared Allen announced that he was stepping away from professional football after playing 12 years in the NFL. He didn’t issue a press release […]
Attract women to the NFL with respect, not recipes
Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news release and video promo, “highlights” of the program included introducing women to NFL gameday fashion, […]
Football players: it’s time to step up your social media game
A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time to address some things that coaches, administrators (including public relations specialists and sports information directors) […]
Coaches, administrators and front office staffs are athletes’ key to sports social media education
New sports seasons are almost upon us and with that, it’s time to start training. Not on the field or court this time, but on smartphones. We live in an era in which 64% all American adults own handsets that people use for most everything except talk, so it seems. Many of them will leave […]