Gail Sideman Publicity

UFC tossed years of good publicity in media power play

It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its positive publicity for granted. During the past weekend, well-known MMA reporter Ariel Helwani was reportedly […]

Share on:

Sports PR is about helping media do their job

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in Buffalo today where media received a laundry list of “do nots” that essentially gave “get […]

Share on:

Lessons to learn from Tunsil’s NFL Draft PR inferno

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil didn’t have a rough enough introduction to the league, he eventually met the media in […]

Share on:

Sports media – you need a website

{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you need your own websites Sportscasters and sportswriters that have taken buyouts or were released in media organization downsizings ask, often in a panic, “how do I stay relevant in sports media circles when I […]

Share on:

10 ways Twitter wins the sports business game

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]

Share on:

You don’t need to be a household name to be a great sports broadcaster

A former award-winning radio news reporter, Ken Fang is a respected sports media blogger for his own FangsBites.com as well as Awful Announcing. What I enjoy most about him as well as many others that report about media, he has never shied away from sharing what might be considered controversial when it comes to his […]

Share on:

Ed Sherman shares what he thinks makes good sports broadcasters

We’ve been watching A LOT of sports lately. College football bowl games started the year, and a SUPER Bowl followed. NBA action highlighted a few screens but during the past three weeks, our nation’s eyes have turned to the NCAA Basketball Tournament. That means there have been a lot of voices in your head. You […]

Share on:

Athletes and media: when your task is to pitch a product, engage instead

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for fees during one of the most media-hyped periods of the sports year. In most cases, […]

Share on: