PR, Publicity and their peers
Publicity and its cousins are always in season. After all, they’re how brands, ballers, books and businesses get noticed. A client who understands the basics of each of these will appreciate what happens when they’re used to create one great, consistent program.
PR, Publicity and their peers
Publicity and its cousins are always in season. After all, they’re how brands, ballers, books and businesses get noticed.
A client who understands the basics of each of these will appreciate what happens when they’re used to create one great, consistent program.
Identify
Clients tell us about what they
want to publicize and who
should know about it. We ask
them to identify the personality
of the brand. What’s your story?
Advertising
Advertising is a paid means
to attract attention and
ultimately, business. Unlike
public relations and
publicity, it’s not earned
space. You may advertise on
paper, online, broadcast
media or the side of a truck.
Marketing
Marketing is the melting pot
for all publicity and
promotions. You might lend
your name to an event, put a
visual on a t-shirt or create a
project that gives back to your
community. Connect with a
like business and cross market
or hand out flyers where your
target audience gathers.
Identify
Clients tell us about what they
want to publicize and who
should know about it. We ask
them to identify the personality
of the brand. What’s your story?
Advertising
Advertising is a paid means
to attract attention and
ultimately, business. Unlike
public relations and
publicity, it’s not earned
space. You may advertise on
paper, online, broadcast
media or the side of a truck.
Marketing
Marketing is the melting pot
for all publicity and
promotions. You might lend
your name to an event, put a
visual on a t-shirt or create a
project that gives back to your
community. Connect with a
like business and cross market
or hand out flyers where your
target audience gathers.
Writing
Every element of PR, publicity, marketing or promotion is rooted in
clean and concise writing. Styles
vary for each purpose, and there are
appropriate uses for each medium.
Crisis Communications
The best way to stem a crisis is to be
prepared for one before it happens.
Identify your chain of
communication and have a
spokesperson ready to tell the
public what it needs to know when
information is available. This is best
done with a media list of regular
contacts, on your social media
pages and your website. Be prompt,
even if you don’t immediately have
all the answers and most of all, be
honest. A coverup is worse than any
misstep.
Public Relations vs Publicity
Public relations is information shared
to develop, enhance and maintain a
favorable reputation. Publicity is a
cousin to public relations that
generates a WOW factor. They may be
used long or short-term, however, most
effective strategies are played out six
months, one year or longer.
Public relations and publicity are often
used in part, if not all, to attract media
attention which in turn, informs
the public.
Social Media
Create and communicate your
message or someone else will with
social media. Social media is best
used when you are, in fact, social
online. Among the most popular
outlets are Twitter, LinkedIn,
Facebook, Instagram, Pinterest and
Snapchat. Use the ones you think
you may best reach people who are
interested in your information.
Communicate. Interact. Engage.
Remember — it’s social.
Crisis Communications
The best way to stem a crisis is to be
prepared for one before it happens.
Identify your chain of
communication and have a
spokesperson ready to tell the
public what it needs to know when
information is available. This is best
done with a media list of regular
contacts, on your social media
pages and your website. Be prompt,
even if you don’t immediately have
all the answers and most of all, be
honest. A coverup is worse than any
misstep.
Public Relations vs Publicity
Public relations is information shared
to develop, enhance and maintain a
favorable reputation. Publicity is a
cousin to public relations that
generates a WOW factor. They may be
used long or short-term, however, most
effective strategies are played out six
months, one year or longer.
Public relations and publicity are often
used in part, if not all, to attract media
attention which in turn, informs
the public.
Social Media
Create and communicate your
message or someone else will with
social media. Social media is best
used when you are, in fact, social
online. Among the most popular
outlets are Twitter, LinkedIn,
Facebook, Instagram, Pinterest and
Snapchat. Use the ones you think
you may best reach people who are
interested in your information.
Communicate. Interact. Engage.
Remember — it’s social.
Writing
Every element of PR, publicity, marketing or promotion is rooted in
clean and concise writing. Styles
vary for each purpose, and there are
appropriate uses for each medium.
Writing
Every element of PR, publicity, marketing or promotion is rooted in
clean and concise writing. Styles
vary for each purpose, and there are
appropriate uses for each medium.
We’ve got this!
The good news is that we can help
you with every part of your PR and
publicity game plans. We’ll help you
focus on a message, tell compelling
stories and turn gazers into fans.
PR, publicity and their peers
Publicity, Public Relations, Marketing, Promotions …
They’re related, but different in their details.
They’re how brands, ballers, books, and businesses become known.
Understand the basics of each and you’ll appreciate what transpires when they work together.
Identify
What do you want people to know about you? Sometimes it takes prodding, so we ask questions to help you identify the personality of your brand. It’s your story. We help you tell it.
Crisis Communications
The best way to stem a crisis is to prepare for one before it happens.
Identify your chain of communication and have a spokesperson ready to tell the public what it needs to know when information is available.
Be prompt, Be honest. A coverup is worse than any misstep.
Marketing
Marketing is the melting pot for publicity and promotions. You might lend your name to an event, print a saying on a t-shirt, or create a project that gives back to your community. Connect with a similar business and cross-market. One Rule: Be creative so your fans notice.
Advertising
Advertising is a paid means to attract attention and business. Unlike public relations and publicity, it’s not earned space. You may advertise on paper, online, with legacy broadcast media, or on the side of a truck.
Public Relations vs. Publicity
Public relations can help you create, maintain, and tweak reputations.
Publicity is a cousin to public relations and helps create a WOW factor. The most effective strategies are played out six months, one year, or are ongoing.
Public relations and publicity, driven by the information you provide, help attract media and public attention.
Social Media
Create and communicate your message or someone else will.
Social media is best used when you are, in fact, social. Among the most popular outlets for publicity are Twitter [no X], LinkedIn, TikTok, Instagram, YouTube and Facebook. Find out where your fans hang out then inform, interact, and/or entertain. Remember — it’s social.
Writing
Every element of PR, publicity, marketing, or promotion is rooted in clean and concise writing. Styles vary for each purpose and there are appropriate uses for each medium.
We’ve Got this!
The good news is that we can help you get known — or better known.
PR and publicity allow you to tell your story your way. We help you turn bystanders into fans.
