Gail Sideman Publicity


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After further review – Super Bowl ads were meh

Super Bowl advertising is expensive. This year to the tune of about $5.25 million for a 30-second spot. So why were Super Bowl LIII’s spots so … meh? I watched some Super Bowl commercials again. My mind didn’t change. My undisputed first-place vote went to the NFL 100th Anniversary spot. In second place – snooze. In […]

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Looking for Super Bowl ad momentum after the game

With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a minute of air time during the game, have little message recall or effect on sales […]

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