NCAA self-inflicts PR pain
Name: It belongs to you. Image: None like yours (unless you’re an identical twin). Likeness: Artist draws a picture of someone with long curly hair pulled back with a distinctive headband that looks like you. Those things make your brand. They identify you better than any publicity or PR campaign could. When we say that […]
NCAA message misleads say current, former college athletes
Earlier this week, the NCAA released a commercial to promote its brand. This makes sense because we’re in the thick of the NCAA basketball tournaments. What better time to highlight and publicize what you do, right? The problem is the messaging. It doesn’t reflect life for a typical student-athlete, which I assume was the Association’s […]
College athletics caught in admissions scandal
Your opinion about big-time college sports may be based on perception. Professionals that work in athletics publicity do their best to make that perception positive, and overall, I think college sports are among society’s great assets. Athletes say time and again how structure and discipline, along with being part of a team, helps shape their […]
Media interview plunges Baylor crisis deeper, if possible
I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television reporter Julie Hays conducted with former Baylor University chancellor Ken Starr. All you have to do is watch it. You don’t have to work in public relations or as a crisis communications specialist to know that this […]