Gail Sideman Publicity

Sports PR was front-and-center in this week’s news

It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge from a regular season slumber at this time each year. [Note to those people: the […]

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Johnny Football must become Johnny Truth. Today.

Never mind the Biogenesis-related Major League Baseball suspensions that are being announced as I write. We expected those. What we didn’t see coming is the latest sports crisis at the hands of Texas A & M and Heisman Trophy winning quarterback, Johnny Manziel. Last night ESPN business reporter Darren Rovell reported that Manziel, who has […]

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