Gail Sideman Publicity


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Athletes and media: when your task is to pitch a product, engage instead

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for fees during one of the most media-hyped periods of the sports year. In most cases, […]

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When media interviews media: a host’s name matters

You’ve cultivated an audience and your comments generate attention from media outlets in addition to the one that employs you. Maybe another market wants to hear your opinion about the beat you cover. Congratulations – you, Mr. or Ms. Media, are in demand! You may think that because you’re a member of the media that […]

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