Gail Sideman Publicity


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Small-market NBA team makes noise and history

In PR, we talk about the splash move; the hook of a story. What can we do or say to attract the most eyes and ears? Can we create a message that will go viral? Sometimes what’s in your heart will drive you to do what feels right. Sometimes your actions unintentionally make national, even […]

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Gail’s 2-point (PR) stance

Two points. That’s all I have this week. With a hat-tip to Bleacher Report NFL writer Mike Freeman’s 10-point stance, a couple of public relations thoughts as they apply to sports in the news … 1 — Drake is annoying, or a master PR guy That Toronto Raptors “fan” who doesn’t travel with his team* […]

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