Gail Sideman Publicity


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Marketing and PR have helped Title IX, but how much?

Marketing and public relations have played big roles in the rise of women’s sports, but it’s been athletes on their own who have cemented their value. The 50th anniversary of Title IX has brought about stories of old that many today can’t imagine. Until 1972, women weren’t provided resources to compete in sports at the highest […]

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Sports show love to the military for a price that’s not right

During the last several years, we’ve seen members of the United States military honored at professional sports events with heart-warming reunions, stunning standing ovations, waving flags and touching warrior tributes. The public loves the ceremony and thought that their favorite teams and leagues salute brave men and women that give their lives to help protect […]

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Attract women to the NFL with respect, not recipes

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news release and video promo, “highlights” of the program included introducing women to NFL gameday fashion, […]

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Tampa Bay Bucs have women seeing RED but not in the way it intended

To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE YOU *&@$% ME?? Yes, it had me seeing, well, red. Mind you, I’m from National […]

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