Gail Sideman Publicity


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Q & A with CBS football analyst, Charles Davis

Following is the Q & A with CBS Sports/NFL Network and Madden NFL football analyst, Charles Davis, which was previewed in the SIDEbar newsletter (thanks for bouncing over). Ian Eagle and Charles Davis return for another year as an NFL on CBS broadcast team. Gail — What are the top three things you do to prepare for […]

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Social media presents opportunity for young athletes

[This post was previously featured in the June 22, 2021 issue of the gpublicity newsletter, SIDEbar. We repost as college athletics prepares for monumental change in just a few hours.] As we approach July 1 when Name, Image and Likeness (NIL) laws kick in for college athletes in several states, it’s worth mentioning how important […]

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The best and worst in PR this week

Like a lot of people who follow and help produce news for a living, some of it was tough to read and hear during the last few months. From sports to politics, the COVID-19 outbreaks got worse, people got uglier in how they dealt with it and then … the elections. So, it’s all over […]

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Sports making necessary trouble

If 2020 was a movie, I would have walked out months ago. From COVID-19 that continues to hammer our communities to social horrors to powerful voices (including congressman, John Lewis, to whom I nod above) silenced too soon, this year would be headed straight for TV reruns. There’s hope, though. Among other things, sports are […]

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PR during a pandemic can be tricky

My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to send out publicity pitches — approach people about business news and notes — has become […]

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Race, sports and Dan Le Batard

This took me awhile to post. It’s a sensitive topic. I don’t know sports reporter Dan Le Batard, but I felt his passion and purpose when he ranted against a political-turned-racial rally last week.  That he spoke in a tone not approved by libraries anywhere is not newsworthy. That it was about a hate-infusedpresidential gathering, the […]

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When social media is cruel, keep communication lines open

You’ve heard the phrase “if you can’t say something nice, don’t say it at all.” Most of us were taught that lesson before kindergarten, but it escaped some people who hide behind screen names and spew mean-spirited comments on social media pages. Among those frequently targeted are public personalities including professional athletes and media. While […]

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