After further review – Super Bowl ads were meh
Super Bowl advertising is expensive. This year to the tune of about $5.25 million for a 30-second spot. So why were Super Bowl LIII’s spots so … meh? I watched some Super Bowl commercials again. My mind didn’t change. My undisputed first-place vote went to the NFL 100th Anniversary spot. In second place – snooze. In […]
If I coached Roger Goodell this week …
Yesterday I reflected on NFL commissioner Roger Goodell’s annual State of the League press conference in Atlanta from a public-relations standpoint, and wrote a post to call it a win and a loss. After I made my thoughts public, I was asked how I would have advised Goodell to answer questions he likely knew would be asked. Since […]