Gail Sideman Publicity


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After further review – Super Bowl ads were meh

Super Bowl advertising is expensive. This year to the tune of about $5.25 million for a 30-second spot. So why were Super Bowl LIII’s spots so … meh? I watched some Super Bowl commercials again. My mind didn’t change. My undisputed first-place vote went to the NFL 100th Anniversary spot. In second place – snooze. In […]

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If I coached Roger Goodell this week …

Yesterday I reflected on NFL commissioner Roger Goodell’s annual State of the League press conference in Atlanta from a public-relations standpoint, and wrote a post to call it a win and a loss. After I made my thoughts public, I was asked how I would have advised Goodell to answer questions he likely knew would be asked. Since […]

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