Gail Sideman Publicity


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When it absolutely has to be there in 44 hours – a missed PR opportunity

The public has had several days to digest the news that Brewers left-fielder, Ryan Braun, became the first player to successfully appeal a Major League Baseball positive drug test.

To date, Braun emphatically reiterated his innocence in a press conference at the Brewers Spring Training facility; Major League Baseball spoke out with its own words (which I believe is a different publicity topic for another post); and today, sample collector, Dino Laurenzi Jr. issued a statement to “set the record straight.”

The only party not to comment on the situation is FedEx. While only the transportation element in this story, FedEx has been mentioned in nearly every statement and article

If I was a FedEx spokesperson, I would publicly verify or correct what Laurenzi Jr. said about the number of drop-boxes and locations between Miller Park and his home in Kenosha, Wis. While FedEx isn’t to blame in this case, just its frequent mentions give it the perfect opportunity to have a voice in the conversation.

I’m more surprised that the competition hasn’t spoken. Think of it — competing shipping services could take advantage of FedEx mentions in this case, and say they will make sure securely-sealed specimens may be dropped at x-number of locations and delivered THE day you need them to be.

While most businesses don’t send career-affecting urine samples overnight, business people depend on these companies to deliver their documents and materials in fewer than 24 hours every day.

So what do you think? Should FedEx comment on Ryan Braun versus the drug tester and verify its shipping frequency in markets nationwide, especially Southeastern Wisconsin, or stay silent?


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