League mandate sparks sports PR challenge

The NFL reportedly mandated a moment of silence for a private citizen who had no connection to the state, league or team, which led to a primary PR question: why?

A lot of us go into business because we think we can do something differently or better. Produce a tougher widget. Provide better service. Offer stronger solutions. This past week, a sports publicity issue gnawed at me. The NFL reportedly mandated the Green Bay Packers to hold a moment of silence before its September 11 […]