Brett Favre will always be a part of Lambeau Field
There are some sports organizations that do their thing bigger and better than others. With the NFL set to unveil its 2016 Hall of Fame class this weekend, I nod to the league and its teams when I think of businesses that set themselves apart from the rest of the sports world. It maintains immense […]
Madden NFL fans and new announcers find mutual brand respect
I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, with whom I’ve worked several years. It was the culmination of a year during which […]
UFC tossed years of good publicity in media power play
It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its positive publicity for granted. During the past weekend, well-known MMA reporter Ariel Helwani was reportedly […]
Media interview plunges Baylor crisis deeper, if possible
I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television reporter Julie Hays conducted with former Baylor University chancellor Ken Starr. All you have to do is watch it. You don’t have to work in public relations or as a crisis communications specialist to know that this […]
Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in Buffalo today where media received a laundry list of “do nots” that essentially gave “get […]
Dakich drives change with his radio show
Non-profit organizations could take a lesson from Dan Dakich about how to mobilize a community. When he speaks, people listen. And they act. Best known for his work as an ESPN college basketball analyst and former coach, Dakich is host of the Indianapolis-based Dan Dakich Show where sports and life take center mic each weekday. Little […]
Lessons to learn from Tunsil’s NFL Draft PR inferno
Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil didn’t have a rough enough introduction to the league, he eventually met the media in […]
Jordan Spieth rewrote the book on sportsmanship, sports PR
PGA Tour member, Jordan Spieth is a professional golfer, not a sports publicist, he could have a second career as the latter. Roll out the cliches when you consider Spieth after a devastating Masters Tournament finish. Grace under pressure. Sportswriter’s dream. It could have gone badly, but Spieth didn’t let it. Consider the circumstances. In […]
Sports media – you need a website
{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you need your own websites Sportscasters and sportswriters that have taken buyouts or were released in media organization downsizings ask, often in a panic, “how do I stay relevant in sports media circles when I […]
10 ways Twitter wins the sports business game
This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]