If I coached Roger Goodell this week …

Yesterday I reflected on NFL commissioner Roger Goodell’s annual State of the League press conference in Atlanta from a public-relations standpoint, and wrote a post to call it a win and a loss. After I made my thoughts public, I was asked how I would have advised Goodell to answer questions he likely knew would be asked. Since […]

Goodell posted a PR win — and loss — in State of NFL presser

About 24 hours ago, NFL commissioner Roger Goodell took to a podium in Atlanta, host city of Super Bowl LIII, and scored a win. He scored a bigger loss. There are several reasons why the annual State of the League press conference was a toss-up, and each are posts unto their own. My focus here […]

NFL commissioner Goodell let public speak for him

It’s been nearly two weeks since the egregious no-call during the Rams-New Orleans NFC Championship game, and league commissioner Roger Goodell still hasn’t spoken publicly about this and other officiating mistakes. It’s a topic that PR and other sports communications professionals should use as case study for years to come. The late-game no-call was most […]

Twitter is like traditional news when it comes to stories that stick

I learned something valuable about Twitter this week and I shouldn’t be surprised. I typically post about sports, public relations, the publishing industry (authors and books), world events when I think my two cents adds something or I feel strongly, and sometimes just fun things I see fly across my screen. Like most of you […]

PR and more — a look ahead

This isn’t a textbook post that if you work in the industry, have read in newsletters this month about how PR will change in 2019. I don’t know how it will change. I know what will remain though. The public and media want to know one thing from you: the truth. A most tired cliche […]

Upon further review … get well, Matt

Last week I worked with Matt Millen’s Big Ten Network college football crew. Yes, it’s a team and all-around talented group, but to look around the production truck and the broadcast booth, there’s little doubt that it’s Matt’s crew. After working beside Kevin Kugler for five weeks of the 2018 college football season as he’s […]

NFL has people talking … After further review

Three-plus weeks and people are talking about the National Football League. Far from unusual this time of year. Buzz is good, right? Well, it’s rules have hit a rough patch (pun intended). Football players, coaches, fans and apparently, even officials, are confused about roughing the passer, per new Rule 12, Section 2, Article 13. Not […]

After further review … football dominates PR week

Sometimes you have to know when enough is enough, not just for public relations sake, but your own. After weeks of excuses for statements to statements, Ohio State football coach Urban Meyer hasn’t realized that yet. Several Pro Football Hall of Famers may have had enough and suggest they may show it by not attending […]