Coach K: a legacy of basketball and publicity
Will Krzyzewskiville go the way of Henman Hill? Only time will tell. The Mike Krzyzewski era is now in the books. And there are volumes. In his 42 years as head basketball coach at Duke University (47 years total as a head coach), Krzyzewski — Coach K – developed a program that won. A lot. That created infinite […]
NCAA message misleads say current, former college athletes
Earlier this week, the NCAA released a commercial to promote its brand. This makes sense because we’re in the thick of the NCAA basketball tournaments. What better time to highlight and publicize what you do, right? The problem is the messaging. It doesn’t reflect life for a typical student-athlete, which I assume was the Association’s […]
Dakich drives change with his radio show
Non-profit organizations could take a lesson from Dan Dakich about how to mobilize a community. When he speaks, people listen. And they act. Best known for his work as an ESPN college basketball analyst and former coach, Dakich is host of the Indianapolis-based Dan Dakich Show where sports and life take center mic each weekday. Little […]
USF avoided a public-relations misstep when it rescinded coaching offer
Steve Masiello was about to leave one good job for a better one (higher pay and much better weather). Within a few hours, the contract for him to coach men’s basketball at the University of South Florida was yanked from under his chin and the job rescinded. Masiello won’t move to Tampa because the moving […]