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Gail Sideman

Happy Birthday, Twitter!

You’re a decade old and like many pre-teens, you’re experiencing some growing pains. You’re a bit indecisive (140 characters or 10,000 characters?). You have pimples (abusive accounts remain active after people have begged you to silence harmful trolls). Like in… Read More »Happy Birthday, Twitter!

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Wisconsin company’s endorsement deal with Seahawks’ Wilson is a PR dream

Sometimes public relations professionals work long hours to produce campaigns, craft precisely worded news releases, and hit “send” on messages at just the right moment for businesses. Other times their charismatic, performance driven and kind-hearted football-player endorser leads his team… Read More »Wisconsin company’s endorsement deal with Seahawks’ Wilson is a PR dream

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